What Is Account-Based Marketing?


I’ve you’ve been following the B2B marketing space at all lately, you know that account-based marketing has become the hot topic.

Account-based marketing (or ABM) flips the traditional marketing funnel upside down and focuses on a smaller number of highly targeted accounts vs. a shotgun approach to an entire target market.

We’re big fans of this shift in marketing here at Driftt — anything that makes marketing more personal is good for both businesses and consumers —  so we pulled together this SlideShare deck to dive deeper into account-based marketing and share some of the differences between ABM and traditional marketing.

View the deck on SlideShare.

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