I’ve you’ve been following the B2B marketing space at all lately, you know that account-based marketing has become the hot topic.
Account-based marketing (or ABM) flips the traditional marketing funnel upside down and focuses on a smaller number of highly targeted accounts vs. a shotgun approach to an entire target market.
We’re big fans of this shift in marketing here at Driftt — anything that makes marketing more personal is good for both businesses and consumers — so we pulled together this SlideShare deck to dive deeper into account-based marketing and share some of the differences between ABM and traditional marketing.
View the deck on SlideShare.
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