Infographic: The Truth About Lead Capture Forms

All month long, we’ve been focused on delivering tactical content for helping you replace lead forms with messaging.

We’ve talked about our overarching methodology, we’ve shared some of our plays, like how we run webinars, and we interviewed Drift customers (like Perfecto Mobile and RapidMiner) so we could see what tactics they’re finding success with.

But now that #NoForms month is winding down, we thought we’d take a step back and dig into the numbers behind lead capture forms.

Specifically, we wanted to use data to explore how today’s lead forms are performing, as well as how leads and customers like using traditional communication channels associated with forms (i.e. phone and email).

Here are some highlights:

  • Today’s lead capture forms have, on average, 11 mandatory form fields (source: Formstack).
  • The average landing page form conversion rate, across all industries, is 2.35%. (That’s based on a study of thousands of AdWords accounts that had a combined annual spend of $3 billion.)
  • 84% of entrepreneurs believe they have insufficient strategies in place for achieving their lead generation goals (source: LinkedSelling).
  • Smartphone users aged 25 to 44 now spend nearly 2x as much time using messaging apps versus email apps. For smartphone users aged 13 to 24, that figure jumps to 8x (source: App Annie).

Check out the full infographic below:

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Sources:

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