Exploring Gusto: How to Be Better Than a Commodity

When a company is called “Gusto,” you know they’re passionate about something. For the actual company named Gusto, it turns out that something is building brand. On the very first episode of Seeking Wisdom’s new show, #Exceptions, host Jay Acunzo explores Gusto, a SaaS platform that helps automate and improve your payroll, benefits, and HR […]
Continue Reading

Culture! Ship it! Go!

Please enjoy this relaxed look at getting engineers up to speed in a high performance organization. I’m writing this having recently onboarded a dozen new engineers at Drift. Folks varied in level from Intern to Senior Tech Lead, and they were ready to see what Drift was all about. These are my learnings, and you […]
Continue Reading

Seeking Wisdom: How to Come Up With and Create the Best Content of Your Career

Seeking wisdom

Want to know the single biggest mistake that content marketers make? It’s not forgetting to analyze content. And it’s not failing to find the best distribution channels. The biggest mistake is creating content that isn’t engaging or thought-provoking. But it’s something almost every content marketer struggles with. In fact, nearly 60% of B2B marketers say […]
Continue Reading

Why This Former Facebook Exec Thinks People Should Get Used to ‘Giving Up Their Legos’

When Molly Graham joined Facebook, where she worked on employment brand and mobile, there were about 80 million users. When she left four and a half years later, there were 1.5 billion. Remarkable growth, without a doubt — but embedded in that biographical detail is a lesson Graham likes to share with those who are […]
Continue Reading

Seeking Wisdom: How to Unlock Radical Growth by Creating (and Dominating) a Category

Seeking wisdom

Last week AngelList sent out an email to 4.5 million people. And they had this crazy stat in there about the rise of conversational marketing. (You may have seen it). It said: “The number of new jobs in conversational marketing has grown by 445% in one year.” That’s wild. 🙈 But here’s the thing, it’s […]
Continue Reading