Inside the Drift Playbook for Increasing Website Conversions: 6 Plays You Should Be Running Right Now

Here’s an eye-opening stat: Only 22% of B2B businesses are satisfied with their website conversion rates. Why? Because the path that most people follow on a company’s website tends to look something like this.👇 Customer gets to your website, scrolls through your homepage, checks out your products, looks at your pricing page, and then before […]
Continue Reading

How to Implement Conversational Support: The 8 Plays Every Pro Needs To Drive Customer Success

“We need to launch chat support.” Those words have always had the potential to strike fear into the heart of every customer support leader. Why? Because launching a new support channel is no joke. It requires planning, training — and, sometimes –onboarding new team members to help you execute on your strategy.  But most businesses […]
Continue Reading

Introducing Drift Help: Deliver 24/7 Conversational Support On Your Website

Conversational marketing and sales is about meeting prospects where they are and providing a one-to-one experience that feels less like a sales pitch and more like a helpful dialogue between friends. When executed properly, a conversational approach leads to better educated prospects, more closed deals, and a stronger relationship between buyers and your brand. But […]
Continue Reading

The Art of Conversation: How Sales Teams Can Build World-Class Buying Experiences With Chat

People are tired of being sold to. They’re immune to emails, turned off by the hard sell, and can spot a sales pitch a thousand miles away. These days, buyers have more information and power than ever before, and they’re not just using that power to buy products — they’re using it to buy experiences. […]
Continue Reading

Live Chat is Great — But It Doesn’t Scale: Here’s How to Use Conversational Marketing to Effortlessly Book More Meetings

Drift team

The other day, I was trying to change a hotel reservation over chat. I typed out my whole story, detailing the dates, reason for wanting to cancel, and even acknowledged their current policy and why I thought this was an extenuating circumstance. 150 words. Boom. I hit send. And then I got this: “Thanks for […]
Continue Reading