The Best Way to Send Fewer Outbound Sales Emails and Get Better Results

Yesterday my teammate Erik laid out the ultimate guide to conversation-driven sales. In case you missed it, Erik explained how today’s buyers have come to expect a new type of experience, where conversations happen on their terms. You can’t supply that type of experience with your traditional sales and marketing tools. But don’t worry, I […]
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Meet Drift Email: The Future Of How Sales Reps Communicate With Prospects

Over the past year, we’ve been focused on helping businesses connect with today’s buyers through real-time conversation. Of course, conversations don’t only start and stop on your website. Often they start with an email… But email is broken. At HYPERGROWTH last week our CEO David Cancel gave these three reasons why email is broken: Reason […]
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See the CQL in Action: Our New Metric For Measuring Leads Is Now Part of Drift

Earlier this year, we realized we needed a new metric for measuring our best leads. While teams have been using marketing-qualified leads (MQLs), sales-qualified leads (SQLs), and product-qualified leads (PQLs) for years, none of these metrics could accurately describe this new type of lead we’d been seeing. And that’s why we created the conversation-qualified lead, […]
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Behind the Playbooks: An Insider’s Guide to Accelerating Your Sales Process With Drift

Harnessing the power of artificial intelligence in order to make your sales process more efficient might sound like a complicated undertaking. But it doesn’t have to be. Look, we understand that adopting a new technology and adapting to a new way of doing marketing and sales can be challenging. And scary. There’s always that lingering […]
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