Introducing Drift Help: Deliver 24/7 Conversational Support On Your Website

Conversational marketing and sales is about meeting prospects where they are and providing a one-to-one experience that feels less like a sales pitch and more like a helpful dialogue between friends. When executed properly, a conversational approach leads to better educated prospects, more closed deals, and a stronger relationship between buyers and your brand. But […]
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This Is How You Break Free From the Competition

It’s a question my co-founder David and I get asked all the time: You entered a market with thousands of competitors…how do you differentiate yourselves from this competitor, or that competitor? The answer: We don’t care about the competition, we care about our customers. We don’t see ourselves going head-to-head against all of those other […]
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Why You Should Focus on the Present (And Stop Trying to Predict the Future)

(Editor’s note: This is a guest post from Daniel Ritzenthaler, Senior Product Designer at Iora Health.) As the complexity of our product grows we can’t keep interacting with it, and its users, in the same way and expect a similar response. Seems obvious from the outside looking in. Unfortunately, from the inside, when life is hectic and […]
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The Hypergrowth Curve: How to Navigate the 3 Stages of Massive Growth

Why do some companies, products, services, and ideas achieve Hypergrowth, while others only capture a small portion of a market? That’s the question I was trying to answer when I came up with the Hypergrowth Curve. The curve consists of three stages of growth that every breakthrough company, product, service, or idea transitions through. And […]
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