The Growth Marketer’s Guide to Getting Started With Conversational Marketing

Look, we totally get it: Adopting a new marketing strategy — and learning how to use the new tools and tactics that come with it — is no easy feat. So if you work at one of the thousands of companies now turning to conversational marketing, an approach that replaces lead capture forms and follow-ups […]
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Messaging and Video: Why Investing in These Two Megatrends Will Make You a Better Marketer

Consider these statistics: The world’s top four messaging apps — WhatsApp, Facebook Messenger, WeChat, and Viber — now have a combined total of nearly 4 billion monthly active users. FYI: That’s more than the combined total for the top four social networks (Facebook, Instagram, Twitter, and LinkedIn). It’s predicted that by the end of this […]
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3 Ways You Can Use LeadBot to Capture & Qualify Leads (Even When You’re Asleep)

Last month we introduced a new member of the Drift product family: LeadBot™. Designed to help sales teams capture and qualify leads in real-time, LeadBot is an intelligent sales assistant that can supplement or completely replace traditional lead forms. Even when all of your salespeople are snug in their beds, LeadBot can continue to run on your […]
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