Exploring Gusto: How to Be Better Than a Commodity

When a company is called “Gusto,” you know they’re passionate about something. For the actual company named Gusto, it turns out that something is building brand. On the very first episode of Seeking Wisdom’s new show, #Exceptions, host Jay Acunzo explores Gusto, a SaaS platform that helps automate and improve your payroll, benefits, and HR […]
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Introducing Drift Signatures: Build Your Brand, Drive Traffic to Your Website, and Get Your Team on the Same Page In Minutes

Marketers are always looking for new ways to get more eyeballs on our work — whether that’s more clicks on content, more website traffic, or getting more people to webinars and events. And while it’s true that you have to think big to grow an audience and make a name for yourself, sometimes the smallest […]
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Inside the Drift Playbook for Increasing Website Conversions: 6 Plays You Should Be Running Right Now

Here’s an eye-opening stat: Only 22% of B2B businesses are satisfied with their website conversion rates. Why? Because the path that most people follow on a company’s website tends to look something like this.👇 Customer gets to your website, scrolls through your homepage, checks out your products, looks at your pricing page, and then before […]
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Seeking Wisdom: How to Come Up With and Create the Best Content of Your Career

Seeking wisdom

Want to know the single biggest mistake that content marketers make? It’s not forgetting to analyze content. And it’s not failing to find the best distribution channels. The biggest mistake is creating content that isn’t engaging or thought-provoking. But it’s something almost every content marketer struggles with. In fact, nearly 60% of B2B marketers say […]
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Here’s Why We Hired A Hospitality Professional From the Four Seasons to Build A VIP Customer Experience at Drift

Here’s what the typical customer experience is like at most companies: ➡Customer has a problem or a question. They call support only to be placed on hold. If and when they do get to talk to someone, they get mediocre or incomplete answers to their questions. The customer grows frustrated, loses patience, and walks away […]
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