The Mad Scientist Is Back! Here Are 4 Inbound Automation Secrets That Will Make You Rethink Your Growth Strategy in 2018

A few weeks back, we gave Drift’s VP of Growth, Guillaume Cabane (a.k.a. “G”), a marker and a whiteboard and asked him to drop some knowledge on us. Specifically, we wanted to know: What should growth marketers be focused on in 2018? And what secrets can you share for giving teams an edge? Ultimately, G’s […]
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3 Ways To Give Your Marketing Automation Superpowers With Drift

I hope everyone’s Thanksgiving was fantastic. If you saved a little room for a Drift product update, I promise it’s as sweet as grandma’s apple pie. Let’s talk about pairing the power of conversation with your marketing automation needs to make your overall marketing much smarter. Drift’s product team has been cranking out enhancements with […]
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The Growth Marketer’s Guide to Getting Started With Conversational Marketing

Look, we totally get it: Adopting a new marketing strategy — and learning how to use the new tools and tactics that come with it — is no easy feat. So if you work at one of the thousands of companies now turning to conversational marketing, an approach that replaces lead capture forms and follow-ups […]
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