Website Personalization for the Future of B2B Buying: How to Make the Most of Your Traffic With Conversations

People want to be recognized. If I’ve visited a website before, I want to be greeted like a friend, not a stranger. And if I’ve given a business my information in the past, I want them to recognize my preferences every time I visit their site going forward. Why? Well, it not only feels good […]
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The Art of Conversation: How Sales Teams Can Build World-Class Buying Experiences With Chat

People are tired of being sold to. They’re immune to emails, turned off by the hard sell, and can spot a sales pitch a thousand miles away. These days, buyers have more information and power than ever before, and they’re not just using that power to buy products — they’re using it to buy experiences. […]
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What Is Conversational Marketing? Definition, Examples and Best Practices Behind a Conversational Marketing Strategy

what is conversational marketing

Conversational Marketing Definition Conversational marketing or conversation marketing is a one-to-one approach to marketing that companies use to shorten their sales cycle, learn about their customers, and create a more human buying experience. Unlike traditional marketing, conversational marketing uses targeted, real-time messaging and intelligent chatbots instead of lead capture forms — that way leads never […]
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Your B2B Sales Process Has A Major Efficiency Problem — Here’s How Real-Time Sales Can Fix It

Drift sales team in action

It’s my second week here at Drift, and I’ve got to be honest: I’ve never seen sales practiced like this before. It’s not just faster, it’s also conversational. We don’t make prospects jump through hoops — and we’re not aggressive. We meet prospects where they are, and when they want to buy. Case in point? […]
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How to Get Mind-Blowing Results From Conversational Marketing (Without All of the Work)

Over the past year, we’ve been talking to thousands of people about the power of using conversations (not forms) to capture and qualify leads. Looking back, one thing has become clear: People get it. Across the board, people are frustrated with the traditional approach and the traditional buying experience, and more and more of them […]
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How We Scale Lead Generation Through Blogging

Most of today’s best practices around lead generation inevitably end up focusing on the same thing: Optimizing your lead capture forms, as well as the calls-to-action (CTAs) that point to them. For a lot of marketing teams, generating leads via the company blog means sending blog visitors to a landing page where they can download […]
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