The Growth Marketer’s Guide to Getting Started With Conversational Marketing

Look, we totally get it: Adopting a new marketing strategy — and learning how to use the new tools and tactics that come with it — is no easy feat. So if you work at one of the thousands of companies now turning to conversational marketing, an approach that replaces lead capture forms and follow-ups […]
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State of Conversational Marketing 2017 [Free Report]

The way people research and buy products has fundamentally shifted. These days, people prefer having conversations over filling out lead capture forms (81% don’t fill out the form when they encounter gated content). And 66% prefer real-time messaging for talking to businesses over any other communication channel. To help you better understand what this new marketing and sales […]
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