This Is How We Generate Qualified Leads on the Drift Blog

Most of today’s best practices around lead generation inevitably end up focusing on the same thing: Optimizing your lead capture forms, as well as the calls-to-action (CTAs) that point to them. For a lot of marketing teams, generating leads via the company blog means sending blog visitors to a landing page where they can download […]
Continue Reading

How the Founder of Leadpages Converts More of His Website’s “Found Traffic”

“What is found traffic?” *crickets* If you had a similar response to that question, you’re not alone – but your site is actually generating it every single day. During a recent interview on the Seeking Wisdom podcast, Clay Collins dissects the concept of “found traffic.” As the founder and former CEO of Leadpages, Clay prefers […]
Continue Reading

The Hypergrowth Curve: How to Navigate the 3 Stages of Massive Growth

Why do some companies, products, services, and ideas achieve Hypergrowth, while others only capture a small portion of a market? That’s the question I was trying to answer when I came up with the Hypergrowth Curve. The curve consists of three stages of growth that every breakthrough company, product, service, or idea transitions through. And […]
Continue Reading