The way people research and buy products has fundamentally shifted.
These days, people prefer having conversations over filling out lead capture forms (81% don’t fill out the form when they encounter gated content).
And 66% prefer real-time messaging for talking to businesses over any other communication channel.
To help you better understand what this new marketing and sales landscape looks like, we teamed up with our friends at Clearbit to create the first-ever State of Conversational Marketing report.
You can grab yourself a copy by clicking the link below. 👇
(It’s 100% free: no forms, no fuss.)
You can also read the full report for free right here:
3 Key Takeaways From the 2017 State of Conversational Marketing Report
Don’t have time to read the full report right now?
Here’s a recap of the most important lessons we learned from our conversation research.
1) Conversational marketing has gone global.
The people who are visiting websites, starting conversations, and converting into leads come from every single country (all 195 of them).
2) Executives and CEOs have joined the conversation.
In terms of seniority, 41% of the people having conversations on company websites are executives. In terms of role, 7.4% are CEOs.
3) Buyers from every type of company want a real-time experience.
Employees from companies of every size, sector, and nearly every industry are having real-time conversations.
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The bottom line:
If you’re not using conversations to drive engagement, you’re missing out — regardless of who your target buyer is.