Product Marketing and Product Management.
Contrary to popular belief, they aren’t responsible for the same things — but you aren’t alone if you work at a software company and have ever wondered about the difference between the two roles.
Here’s the quick version:
If a product manager is responsible for helping to create and define a new product, a product marketer’s job is to bring it to market and put it on the shelf.
But there is a reason the roles often get confused.
Despite their different responsibilities, product marketers and product managers have three big things in common:
- The customer is always at the center of their universe.
- The great ones are invaluable because they can work effectively across the entire organization (product, marketing, sales)
- There is no one-size fits all description of either of their roles — and thus the subject of great debate.
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