What’s New In Driftt [December Product Update]

We’re so excited to share with you what we’re working on that we can’t hold back any more. Each month I’m going to be posting a product update on this blog if you’d like to follow along.

Right in time for the holiday season, we have some exciting presents for you. We hope you like them because we forgot to ask for gift receipts =).

Segments

Your users all have different needs, wants, and desires. They’ve been in your app for different lengths of time, they’re paying you different amounts of money, and they’re using different features.

Your challenge is to figure out how to message them accordingly and we’re here to help you do that.

Driftt allows you to now create two different types of segments: dynamic or static.

Dynamic segments enable you to break your user base into groups so you can message users as they enter those segments. For example, you can set up an onboarding product announcement that messages all users once they upgrade to an enterprise plan.

Static segments are good for a one-time announcement, or NPS survey.

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Campaigns

Communicating with your users in your web-app has never been easier. With Driftt, you can now send product announcements and NPS surveys right in your web app.

NPS surveys can be sent on a recurring basis, which empowers you to measure how user sentiment changes over time. Here’s what your users would see…

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User Timelines

When everyone on your team has transparency and knowledge about what is happening to each of your users, they can be smarter about the messages they send and the words they use.

You can now dig into any user record and see a timeline of all the context you need: past campaigns, NPS responses, notes, conversations, and more.

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Company Records

A lot of you are in the B2B space, and it’s important that you be able to attach a user to a company record. Users are now auto-associated with companies so you can get the full picture of an account. And if that wasn’t enough, you can even pass us company attributes via the API!

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Custom Attributes And Events In The UI [Coming Soon]

You may already be sending us custom attributes via the API or SDK – keep it up! Very soon you’ll be able to segment your user base on the custom attributes and events that are key metrics in your product.

Email Campaigns  [Coming Soon]

We heard it loud and clear – while in-app messaging is definitely more effective in terms of open rates, sometimes sending an email is a highly valuable channel of communication to bring users back in the product.

We’re working on the ability to send announcements and NPS campaigns via email. Stay tuned!

Don’t have access to Driftt yet? Click the button below to get a demo.

P.S. Can we send you an email?

Once a week or so we send an email with our best content. We never bug you; we just send you our latest piece of content.

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