Your Favorite Content of the Year (2017 Edition)

This past year has been a whirlwind for us here at Drift.

From hosting our first conference (HYPERGROWTH), to unleashing dozens of new features in our product (like LeadBot, and Drift Email, and Drift ABM), to raising our Series B round…it’s hard to keep track of everything that’s happened.

But now, as I look at our editorial calendar in Trello and see all of this content scheduled for 2018, one thing is clear:

2017 is coming to a close.

So before the year is officially over, we wanted to take a look back at the most popular content we published in 2017 — the content that you read, watched, listened to, and shared the most.

Here are the five categories we looked at. (Click the links to jump ahead.)

 

Most Viewed Blog Posts of 2017

1. Account-Based Marketing Explained In Terms You’ll Actually Understand

  • 25.9k views

2. A Year Without Lead Forms: 5 Things We Learned Ungating Our Content

  • 22.2k views

3. Segment’s “Mad Scientist” Shares His Secrets for Driving Growth

  • 19.8k views

4. 10 Lessons on Culture and Hiring From Netflix’s Patty McCord

  • 19.5k views

5. Best SaaS Marketing: Analyzing the Cloud 100 Companies

  • 19.3k views

 

Most Shared Blog Posts of 2017

(based on Facebook, Twitter, Linkedin, and Pinterest shares)

1. A Year Without Lead Forms: 5 Things We Learned Ungating Our Content

  • 2.2k shares

2. Account-Based Marketing Explained In Terms You’ll Actually Understand

  • 1.8k shares

3. The Next Wave in Sales & Marketing

  • 1.7k shares

4. Monkey Business: The Story Behind MailChimp’s Wild Growth

  • 1.6k shares

5. We Tested The Response Times Of 433 Sales Teams. Here Are The Results.

  • 1.2k shares

 

Most Viewed SlideShares of 2017

1. 3 Things Every Sales Team Needs to Be Thinking About in 2017

  • 336.3k views

2. Introducing the CQL: Our New Metric For Measuring Leads Is Now Part of Drift

  • 217.1k views

3. What Is Conversational Marketing?

  • 215.6k views

4. The Drift Real-Time Selling™ Methodology

  • 158.6k views

5. Marketing Lessons From the Top 100 SaaS Companies

  • 158.1k views

 

Most Watched Videos of 2017

(based on YouTube views)

1. Introducing the Drift Platform

  • 13k views

2. Say Hello To The Future of Account-Based Marketing

  • 8.9k views

3. Nastia Liukin | Life After Winning 5 Olympic Medals | Hypergrowth 2017

  • 8.4k views

4. Drift Live View

  • 4.3k views

5. The Real Value Of Live Chat For Sales

  • 3.7k views

 

Most Listened to Podcast Episodes of 2017

(based on SoundCloud listens)

1. Hiring, Firing, And People: Patty McCord

  • 5.4k listens

2. Behind Silicon Valley’s Top VC Firm With Sequoia’s Pat Grady

  • 4.5k listens

3. The Science Of Sales With Shopify’s Loren Padelford

  • 4.0k listens

4. Peak Performance And The Formula For Growth With Brad Stulberg

  • 3.8k listens

5. InVision SVP of Sales Ryan Burke

  • 3.6k listens

Final Thought: On to 2018

Last year, when we published the 2016 edition of our content recap post, we only reported on blog posts…

That was it.

At the time, our blog was the only thing we were really committed to doing regularly when it came to content. But as you can see in this year’s post, we’ve been expanding.

Today, we even have a dedicated team — Drift Studios — that’s 100% focused on creating videos (like these ones).

From podcasting (Seeking Wisdom), to video, to SlideShare presentations, 2017 was the year we took Drift content to a new level.

What will 2018 have in store?

Leave us your suggestions for content we should create in 2018 in the comments section below!

See why thousands of businesses are using Drift to generate leads and close deals faster.

P.S. Can we send you an email?

Once a week or so we send an email with our best content. We never bug you; we just send you our latest piece of content.