11 Things Growth and Product Marketers Should Never Be Without

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1. A friendly customer. Someone that’s always up for helping you test out new features or messages.

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2. Evernote. Because using pen and paper would mean that at some point, you’ll have to figure out how to read your own handwriting.

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3. A trusted editor. “OK, so here goes this email to 10,000 of our paying customers…”

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4. A/B tests. New CTA? Change to the onboarding flow? Every marketers favorite response: “let’s test it.” Always be testing, always be growing.

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5. Trello. To track every campaign, experiement and to-do. And to think there was a time when you had to use your brain to keep track of everything.

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6. A friend on the product team. Find engineer. Bribe engineer. Ask engineer to help you get access to some complex product usage data. Smile. Repeat.

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7. Excel. Gulp. For better or worse, you can’t live without it. Even if it crashes your MacBook every single time.

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8. A designer. For all of those important times when the combination of Canva and your Photoshop skills just won’t cut it.

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9. Slack. “Wait. So you’re telling me that I can set up a channel and get a notification every time a customer does something in my app?”

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10. A great teammate. Because there’s only so many times that you can tell your spouse or your roomate about that new test you ran that produced a 17% lift (!) in conversions.

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11. Coffee. And preferably some that’s made in a machine that looks like a spaceship.

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What are some of the things that you can’t live without as a marketer?

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