The Best Way to Send Fewer Outbound Sales Emails and Get Better Results

Yesterday my teammate Erik laid out the ultimate guide to conversation-driven sales. In case you missed it, Erik explained how today’s buyers have come to expect a new type of experience, where conversations happen on their terms. You can’t supply that type of experience with your traditional sales and marketing tools. But don’t worry, I […]
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How the Founder of Leadpages Converts More of His Website’s “Found Traffic”

“What is found traffic?” *crickets* If you had a similar response to that question, you’re not alone – but your site is actually generating it every single day. During a recent interview on the Seeking Wisdom podcast, Clay Collins dissects the concept of “found traffic.” As the founder and former CEO of Leadpages, Clay prefers […]
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What Is Conversational Marketing?

It’s time for a reality check: After talking to thousands of customers, what we’ve heard loud and clear (and maybe you’ve felt this, too) is that something is broken with the way we market and sell. Over the past several years, we’ve become obsessed with tracking and measuring every metric imaginable: hits, clicks, emails, dials, […]
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How To Hire Better Marketers Using This One Simple Technique

Here’s the challenge marketing hiring managers face these days: When looking at a candidate’s resume, on the surface they look great: they’ve worked at great companies, they have the job title you’re hiring for, and even may have a marketing degree, but after bringing them onboard, they’re not delivering the results you thought they would. […]
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