How to Implement Conversational Support: The 8 Plays Every Pro Needs To Drive Customer Success

“We need to launch chat support.” Those words have always had the potential to strike fear into the heart of every customer support leader. Why? Because launching a new support channel is no joke. It requires planning, training — and, sometimes –onboarding new team members to help you execute on your strategy.  But most businesses […]
Continue Reading

Seeking Wisdom: How to Come Up With and Create the Best Content of Your Career

Seeking wisdom

Want to know the single biggest mistake that content marketers make? It’s not forgetting to analyze content. And it’s not failing to find the best distribution channels. The biggest mistake is creating content that isn’t engaging or thought-provoking. But it’s something almost every content marketer struggles with. In fact, nearly 60% of B2B marketers say […]
Continue Reading

Here’s Why We Hired A Hospitality Professional From the Four Seasons to Build A VIP Customer Experience at Drift

Here’s what the typical customer experience is like at most companies: ➡Customer has a problem or a question. They call support only to be placed on hold. If and when they do get to talk to someone, they get mediocre or incomplete answers to their questions. The customer grows frustrated, loses patience, and walks away […]
Continue Reading

Introducing Drift Help: Deliver 24/7 Conversational Support On Your Website

Conversational marketing and sales is about meeting prospects where they are and providing a one-to-one experience that feels less like a sales pitch and more like a helpful dialogue between friends. When executed properly, a conversational approach leads to better educated prospects, more closed deals, and a stronger relationship between buyers and your brand. But […]
Continue Reading