Seeking Wisdom: How to Unlock Radical Growth by Creating (and Dominating) a Category

Seeking wisdom

Last week AngelList sent out an email to 4.5 million people. And they had this crazy stat in there about the rise of conversational marketing. (You may have seen it). It said: “The number of new jobs in conversational marketing has grown by 445% in one year.” That’s wild. 🙈 But here’s the thing, it’s […]
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B2B Sales is Changing: Here’s What You Need to Know to Engage Prospects and Close More Deals

Consumerization of B2B Selling

The next generation of B2B buyers will shop for software in an entirely different way than most decision-makers do now. Why? Put simply, times are changing. As a marketer coming up in the space myself, I see first-hand how consumer buying experiences are influencing the way I look at B2B tools. Take, for example, an […]
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What Is Conversational Marketing? Definition, Best Practices & Strategy

what is conversational marketing

Conversational Marketing Definition Conversational marketing or conversation marketing is a one-to-one approach to marketing that companies use to shorten their sales cycle, learn about their customers, and create a more human buying experience. Unlike traditional marketing, conversational marketing uses targeted, real-time messaging and intelligent chatbots instead of lead capture forms — that way leads never […]
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Drift Announces Top Demand Gen Heroes to Watch In 2018

You’ve got a great product and customers that love using it. But you’ve also got big revenue goals and a sales organization that’s hungry for leads. While your marketing team’s responsible for generating overall awareness in the marketplace, it’s a demand gen professional’s job to turn that awareness into predictable pipeline that will ultimately grow your business. So […]
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Seeking Wisdom: The B2B Echo Chamber Effect And How You Can Escape It By Putting Your Customers First

Seeking wisdom

Every B2B company wants to grow. So we do what we think will help us get there: read posts about growth hacks and new experiments on LinkedIn and influencer blogs. Go to webinars, conferences, and follow the B2B stars we admire on LinkedIn and Twitter — hoping that someday we’ll discover the silver bullet that’ll […]
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The Most Important Email Performance Metric That Marketers Aren’t Tracking

I’m obsessed with tracking email marketing performance. From delivery, bounces, and open rates to click-throughs and unsubscribes, I track multiple metrics to analyze how well email is performing as a marketing channel.   But that should come as no surprise, right? Every best-in-class demand gen team tracks those same email performance metrics. I even went […]
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Your B2B Sales Process Has A Major Efficiency Problem — Here’s How Real-Time Sales Can Fix It

Drift sales team in action

It’s my second week here at Drift, and I’ve got to be honest: I’ve never seen sales practiced like this before. It’s not just faster, it’s also conversational. We don’t make prospects jump through hoops — and we’re not aggressive. We meet prospects where they are, and when they want to buy. Case in point? […]
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The Secret Lives of Product Marketers And Why The Good Ones Have the Power to Transform Your Brand

Product marketing is one of those areas of the marketing profession that’s shrouded in mystery. Is it sales enablement? Marketing? Part of product? No one knows. But they should. That’s because — when done right — product marketing is one of the most powerful weapons in your marketing arsenal. It has the power to help […]
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