7 Customer Success Secrets From “The Churn Whisperer” Greg Daines

Greg “The Churn Whisperer” Daines has made a career out of taking the traditional customer success playbook and chucking it out the window. After spending 20 years in the enterprise SaaS world, Greg came to the realization that the old approach to customer success is seriously flawed. And some of our most deeply held beliefs […]
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This Is How You Break Free From the Competition

It’s a question my co-founder David and I get asked all the time: You entered a market with thousands of competitors…how do you differentiate yourselves from this competitor, or that competitor? The answer: We don’t care about the competition, we care about our customers. We don’t see ourselves going head-to-head against all of those other […]
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Four Keys to Creating a 6-Star Customer Experience From Julie Hogan, Drift’s VP of Customer Success

“OG.” “A legend.” “Phenom that rose through the ranks.” Those are the words Drift CEO David Cancel used to describe Drift’s new VP of Customer Success and Services, Julie Hogan. You see, Julie’s been leading Customer Success since before most SaaS businesses even called it “Customer Success,” starting her time at HubSpot as an account […]
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The Growth Marketer’s Guide to Getting Started With Conversational Marketing

Look, we totally get it: Adopting a new marketing strategy — and learning how to use the new tools and tactics that come with it — is no easy feat. So if you work at one of the thousands of companies now turning to conversational marketing, an approach that replaces lead capture forms and follow-ups […]
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