We Ditched the Traditional Conference Q&A: Here’s What We’re Doing Instead

We’re all familiar with the traditional marketing conference format: First, you battle to get into the session you’re most excited about. Next, you listen to the speaker present for 45 minutes. Then, if you’re lucky, there’s a five-minute window for some Q&A with the speaker. (But you never to get to ask your question because […]
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See the CQL in Action: Our New Metric For Measuring Leads Is Now Part of Drift

Earlier this year, we realized we needed a new metric for measuring our best leads. While teams have been using marketing-qualified leads (MQLs), sales-qualified leads (SQLs), and product-qualified leads (PQLs) for years, none of these metrics could accurately describe this new type of lead we’d been seeing. And that’s why we created the conversation-qualified lead, […]
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