Why You Should Focus on the Present (And Stop Trying to Predict the Future)

(Editor’s note: This is a guest post from Daniel Ritzenthaler, Senior Product Designer at Iora Health.) As the complexity of our product grows we can’t keep interacting with it, and its users, in the same way and expect a similar response. Seems obvious from the outside looking in. Unfortunately, from the inside, when life is hectic and […]
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Introducing Drift for Enterprise: Enabling the Conversations That Drive Conversions

“It’s a cool idea… but there’s no way it can scale.” A year ago, that was the objection we kept hearing from our friends who worked at enterprise companies (a.k.a. companies with 100+ employees and substantial marketing resources). After unveiling our conversation-driven approach to sales and marketing, they agreed that it had the potential to […]
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