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6 min read
The closer we get to September, the more and more pumped we’re getting for our first annual conference, HYPERGROWTH. But we admit it: So far we haven’t told you about any of the actual sales and marketing people who will be speaking there. Up until this point, we’ve only announced people who have, ya know, won […]
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4 min read
Why do some companies, products, services, and ideas achieve Hypergrowth, while others only capture a small portion of a market? That’s the question I was trying to answer when I came up with the Hypergrowth Curve. The curve consists of three stages of growth that every breakthrough company, product, service, or idea transitions through. And […]
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4 min read
Oh I know. A world without lead forms can seem scary to some marketers out there. If it didn’t come in through a lead capture form, did it really happen? How will I even get credit for these leads? That was my initial reaction when Drift CEO David Cancel dropped that “no more lead forms” […]
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1 min read
All month long, we’ve been focused on delivering tactical content for helping you replace lead forms with messaging. We’ve talked about our overarching methodology, we’ve shared some of our plays, like how we run webinars, and we interviewed Drift customers (like Perfecto Mobile and RapidMiner) so we could see what tactics they’re finding success with. But […]
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6 min read
“Old cars go to scrapyards. Old Porsches go to museums.” That’s a brilliant bit of advertising copy used by Porsche, a brand that’s become synonymous with the revving of high-performance engines and sleek sports cars racing down tracks at speeds north of 200 mph. But here’s the thing: If you go to the actual Porsche museum in Stuttgart, Germany […]
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4 min read
One of the first marketers to get onboard with the #NoForms movement was RapidMiner CMO Tom Wentworth. As Tom told us in a recent interview: We’ve gotten rid of traditional forms on our website for the reason that now we have so many other ways to have conversations with people. Capturing someone’s email address and […]
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4 min read
When we made the decision to get rid of our lead forms last year, we knew we were heading into unchartered waters. After all, lead capture forms have been powering inbound marketing and content marketing for the past decade. But we were committed to the #NoForms movement. We were convinced that by using live chat to communicate […]
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6 min read
Now I know what you might be thinking… Webinars? I get a ton of email from tech vendors every week telling me to join their webinars but I always just delete them. There’s people out there that actually attend webinars? Yep. There are people out there that actually attend webinars. And often times, those people […]
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4 min read
So there she was, at the 2012 Olympic Trials for gymnastics. Considering she had won the all-around gold medal at the 2008 Olympics, it seemed like a lock that she’d make the 2012 team. There was a crowd of 20,000 in the arena, plus millions more watching at home all around the world. And then, during […]
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2 min read
When we first rolled out Drift meetings, I was pumped to see the first few meetings get booked and trickle in. Two days later, I was shocked to see that someone had already booked 7 meetings. It turns out, that someone’s name is Mark — he is the team lead on Load Impact’s customer success […]
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