This Is How We Generate Qualified Leads on the Drift Blog

Most of today’s best practices around lead generation inevitably end up focusing on the same thing: Optimizing your lead capture forms, as well as the calls-to-action (CTAs) that point to them. For a lot of marketing teams, generating leads via the company blog means sending blog visitors to a landing page where they can download […]
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3 Ways To Give Your Marketing Automation Superpowers With Drift

I hope everyone’s Thanksgiving was fantastic. If you saved a little room for a Drift product update, I promise it’s as sweet as grandma’s apple pie. Let’s talk about pairing the power of conversation with your marketing automation needs to make your overall marketing much smarter. Drift’s product team has been cranking out enhancements with […]
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7 Customer Success Secrets From “The Churn Whisperer” Greg Daines

Greg “The Churn Whisperer” Daines has made a career out of taking the traditional customer success playbook and chucking it out the window. After spending 20 years in the enterprise SaaS world, Greg came to the realization that the old approach to customer success is seriously flawed. And some of our most deeply held beliefs […]
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This Is How You Break Free From the Competition

It’s a question my co-founder David and I get asked all the time: You entered a market with thousands of competitors…how do you differentiate yourselves from this competitor, or that competitor? The answer: We don’t care about the competition, we care about our customers. We don’t see ourselves going head-to-head against all of those other […]
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