Product Marketing and Product Management.
Contrary to popular belief, they aren't responsible for the same things -- but you aren't alone if you work at a software company and have ever wondered about the difference between the two roles.
Here's the quick version:
If a product manager is responsible for helping to create and define a new product, a product marketer’s job is to bring it to market and put it on the shelf.
But there is a reason the roles often get confused.
Despite their different responsibilities, product marketers and product managers have three big things in common:
We decided to use our friends Jess and Matt to break down the differences between product marketers and product managers in this infographic (there's a link below if you'd like to post to your site).
Here's a link if you'd like to post this infographic on your site.
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Hey. I'm Dave. I lead marketing at Drift and co-host our podcast, Seeking Wisdom.