<img height="1" width="1" style="display:none;" alt="" src="https://analytics.twitter.com/i/adsct?txn_id=ntwhb&amp;p_id=Twitter&amp;tw_sale_amount=0&amp;tw_order_quantity=0"> <img height="1" width="1" style="display:none;" alt="" src="//t.co/i/adsct?txn_id=ntwhb&amp;p_id=Twitter&amp;tw_sale_amount=0&amp;tw_order_quantity=0">
Get a Demo of Drift
Driftt Blog

How To Launch A Product: The 7 Step Checklist You Need To Drive Demand

Topics: Product Marketing, Sales, Marketing

Product Launch

Whether you work in product marketing and are launching a brand new product, work in growth marketing and are focused on increasing product usage, or are just a marketer that's rolling out some updates to an existing product, a product launch can be a criticial -- and nerve-wracking -- time for your business.

And while there isn't a perfect formula for a product launch, there are definitely a few things that you can do to increase the chances your launch is a big success.

So from positioning and messaging to product content and internal communications, we created a checklist that you can follow to make sure that your next launch will be successful and drive demand.

A Simple Product Launch Checklist

Flip through the checklist below or view it on SlideShare.


PS. Can We Send You An Email?

Join over 8,000 people from companies like HubSpot, Pinterest, Help Scout, Dropbox, Zendesk, Wistia and more who get our best new new content delivered via email. Subscribe below if you'd like to get it too:

Need help talking to website visitors and customers? Click here to learn about how Drift's free live chat can help.

Dave leads marketing at Drift and is the co-host of Seeking Wisdom, a weekly podcast all about personal, professional and intellectual growth.